Overview
Resonate with people you most need to influence
In critical business interactions it can seem as if both parties are speaking different languages. In a sense, they actually are. Each of us is steeped in a personal mindset that shapes how we make choices.
The problem is, we can’t see enough of the other person to really understand what makes them tick. If you want to understand well enough to melt through their resistance, you need to go beneath the surface.
We can take you there – and help you get what you want, faster.
How we can help
Through a Key Leader Analysis, Bennion-Robertson can help you:
- Tailor messages specifically to resonate with an especially important person.
- Develop a strategy for ethically influencing those you need to persuade.
- Approach your goals with increased confidence.
Our unique process
Your Bennion-Robertson consultant will help you evaluate who the key leaders or groups are that you most need to influence. Our research develops a network of sources who know your target, and then applies analysis principles based on Language and Behavior Profiling to develop a unique profile.
Your product will be an individual profile that will help you understand what will capture the interest of a key leader, convince him/her, and motivate them to act. Our actionable reports indicate how to best approach, communicate, connect with and influence that person.
Where the tools come from
All Bennion-Robertson tools for psychological/cultural analysis and assessment derive from four main disciplines: organizational behavior, psychology, sociology, and human source intelligence collection. Bennion-Robertson combines these disciplines using a proprietary methodology.
Example
A food manufacturer was concerned about up-coming discussions with their principal retailer, a large supermarket chain. The manufacturer gave our analysis team a detailed briefing on the meeting's objectives and commissioned a study to examine how the chain's executives gathered information and made decisions.
Our researchers used intelligence techniques to identify and contact individuals in the retailer's industry (but outside the retailer's company) who had many years of close association and a deep understanding of the target personnel. Using this information, the food manufacturer developed a targeted initial presentation and negotiation strategy that helped win them a prominent placement within this important supermarket chain.
Other people from the retailer who saw the food manufacturer’s presentation were amazed. They said, “That procurement manager never gives immediate approval the way he did for you! How did you do it? It was like you knew exactly the right words to say to him, and exactly the statistics to show him in the formats he likes best. That was incredible.”
